Ask: create social-first content that seamlessly integrates into feeds by tapping into platform trends and social sentiments.
we opted for playful language and nodded to relatable themes that resonated with social media audiences.
CAROUSEL post
to showcase the product benefit of long lasting scent whilst tapping into a stable platform trend
we created a carousel post.
We hopped on the popular #fragrancetok moodboard trend to showcase the product benefit of 2x the essential oils.
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Make any occasion inviting. Try Air Wick’s® Vibrant fragrances—infused with 2x the essential oils.
To showcase the long-lasting product benefit we went for a humorous approach by juxtaposing the 2x speed trend and nodding to social media users' disdain for ads.
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Unlike this ad, our fragrances are long-lasting. Keep your space inviting for up to 60 days.
