COPYWRITING
Smirnoff Ireland
Out-of-home placements tagline copy highlighting versatility as a product benefit, using cheeky Irish slang for the holidays
Client
Smirnoff
Year
2024
Project Type
OOH
Credits
Copywriter
Essential Mist
The ask was to create social-first content that seamlessly integrates into feeds by tapping into platform trends and social sentiments. We opted for playful language and nodded to relatable themes that resonated with social media audiences.
Client
Air Wick
Year
2024
Project Type
Social Content
Credits
Copywriter
Responsible Gaming
Every month, the New York Lottery creates responsible gaming content to raise awareness of the signs and dangers of problem gambling. A new scenario is created following the small risk/ big gamble structure. For months with prominent holidays, we incorporate holiday language and themes.
Client
New York Lottery
Year
2024
Project Type
Social Content
Credits
Copywriter
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